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June 22, 2011

The mobile world: 10 surprising facts about Nokia in Africa.

Between 2003 and 2008, Africa had the fastest growing mobile phone market in the world, expanding by an astounding 550%. You might not be surprised then to hear that Nokia’s has just teamed up with the World Bank to open m-Lab East Africa, an incubator for mobile technology entrepreneurs. But how much do you know about Nokia in Africa? Here are ten facts that we’re willing to bet will make you go wow!

1. Nokia is the continent’s dominant device manufacturer with a massive 61% of mobile ad impressions, according to research by inMobi.

2. According to the Economist, Nokia ranks with Coca-Cola as the continent’s most recognized brand.

3. Nokia 6300 series phone is currently the most popular device on the continent.

4. Since 2008, Nokia has been running a successful Mobile Learning for Mathematics project in South Africa, making the phone an invaluable tool for learning.

5. 12 of the top 15 devices in Africa, are Nokia brand handsets. With the two Nseries devices in the top ten. The N70 in 4th and the N73 in 7th.

6. When it comes to smartphones, Symbian accounts for 24.2% of the market. Together, RIM/iPhone OS and Android make up just 4.4%.

7. Research by Opera Software found, when looking at the top 10 handsets used in each of the 10 largest African markets, that 87 of the 100 total handsets listed were Nokia. In six out of the 10 countries, the top 10 lists were comprised solely of Nokia handsets.

8. Nokia sold it one billionth phone in Nigeria in 2005. It was the Nokia 1100, the world’s best selling mobile device.

9. Nokia is currently running a research project, The Nokia Solar Charging Project, in Kenya to see how viable a solar powered mobile phone is.

10. Ovi Store downloads by Africans grew by 50 per cent in 2010, with the number of users up by 20 per cent. In South Africa, purchases from Ovi Store grew by a massive 438 per cent between June and September.

We’re sure you’ll agree that’s some pretty impressive facts and figures. But which of them surprised you most? As ever, we’d love to hear your thoughts.