GLOBAL – With Social Media Week in full swing, there’re plenty of live events going on across the globe that enable you to connect with the people you chat with online and help you connect with them offline, too. The same can be said about companies – they’re also into making connections with the users of their products or services. As the lead sponsor of Social Media Week, Nokia is very much committed to engagement online, but how so? Here’s what Nokia is doing in the online social space and the different ways you can connect.
Dachis Group has ranked Nokia at number 20 in the Social Business Index. With more than 800 companies being monitored, we think that’s pretty good going. But how are we working with social media? It’s all about conversations and engagement, as the following shows.
On Twitter, @BarrettAll wrote a throw-away comment to another Twitter user that read: “@darkyetlovely Haha if you have a phone with a retractable antenna at this point you have given up on life. @nokia“. As you can see, he drew Nokia into the conversation by using their ID at the end. I don’t suppose for one moment he actually thought Nokia would reply. But Nokia did.
The reply read as this: “@BarrettAll @darkyetlovely retractable antenna, wow, I remember those!”
This was retweeted by @BarrettAll (Jeff Barrett) to his 3.5k followers and sent a reply back to Nokia which read: “I referenced @nokia in a joke. Speaks volumes that you responded. Nokia gets it! Social Media is all about engagement.”
People really love to engage with companies directly and Nokia is well aware of the necessity of being a good citizen in the social media world, giving back as well as receiving attention. In recognition for their online engagement, Nokia goes one step further to create big Follow Fridays (#FF) for those that interact with the company on Twitter. These aren’t just targeted at the people with huge followings: it’s anybody who is willing to communicate with them, whether they have 10 or 10,000 followers.
@ClintonJeff received a giant message spelt out entirely of Nokia phones that was retweeted 11 times. Newlywed @My_E72 had his – or her – name spelt out using a lot of post-it notes, which was retweeted 15 times, and several other people had their names cast adrift on the tides of the sea with a message in a bottle style #FF. These are just a few examples. It seems a little bit of effort and time focusing on people can be rewarding for both parties.
Here are some of the #FFs Nokia has undertaken to date. Click the images for the larger, full image.