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Nokia World 2011 retail arch

LONDON,  United KingdomNokia Lumia 800 phones are shining at the UK’s top shopping mall, close to the Olympic stadium, where up to 750,000 people a week can get a hands-on with the stunning mobiles.

A headphone-shaped arch like the one unveiled at Nokia World 2011 has been installed at Westfield Stratford, which is a short walk from the Olympic park.

The innovative retail experience, which opened this week, will be seen by visitors from all over the world and is set for a global launch.

It is designed to allow shoppers to see, touch and play with the Nokia Lumia 800, ask questions about it, and then go to one of the nearby phone shops to buy it.

The new owners will then be free to go back to staff at the arch for help to transfer contacts and other media from their old phone.

The outside of the arch is a screen which carries information and advertising for products, making an eye-catching attraction for customers.

The Nokia Lumia 800 would be an ideal phone to use at sporting events because of its amazing camera and Maps software which will guide users to stadia.

Nokia retail arch
Blueprint for Nokia retail arch

Westfield Stratford has already become the busiest shopping centre in the UK since opening in September and has 730,000 visitors a week.

Mark Dence, Head of Nokia Branded Retail UK, said: “The Nokia Arch at Stratford will  provide thousands of customers with a unique opportunity to enjoy the full experience of the Nokia Lumia 800.

“It’s a fun and chilled retail environment where our expert team will help customers get the most out of their new phone.”