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AUSTIN, TX, United States – It’s March in Texas, which means South by Southwest is upon us.  The annual gathering of social media types, marketing and advertising and community thought leaders is what South By Southwest is all about.

Even though the forecast is rainy for the first few days of SXSW Interactive, tens of thousands of enthusiastic tech heads will descend upon Austin, Texas in a celebration of thoughts, new ideas and innovative applications and networks.

Nokia will be at SXSW for both the Interactive portion starting from Friday, March 9th.

To find us, look for the amazing Nokia Lab, which is a 3-domed structure at the corner of 2nd and Brazos in downtown Austin, just a few blocks from the Convention Center. Nokia’s R&D lab is being ripped from its snowy perch in northern Finland and dropped into the middle of the warmer climes of central Texas.

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Those who visit the Lab will be able to see the Nokia Lumia portfolio of Windows Phone devices, including the much-anticipated Nokia Lumia 900 from AT&T and the recently launched Nokia Lumia 710 and Nokia Lumia 800.

Conversations crew on-site

The Conversations crew has made the trek to Austin and we’ll be checking out the Austin area, attending key events including get togethers and profiling select conference sessions. All weekend, we’ll be giving you inside scoop on what this years Interactive is all about.

Also we’ll be attending events inside the Lab and reporting the goings-on there. One event that is sure to stand out is a developer showdown where the latest apps will be on display for all to see.

Nokia’s SXSW activity round-up

In conjunction with The FADER FORT presented by Converse, Nokia will also be showcasing DJs and Live Music with three nights of teaser performances during SXSW Interactive at the Nokia Lab, along with a four-night exclusive Nokia VIP Lounge inside The FADER FORT during the SXSW Music.

Check back here for the latest from Nokia at SXSW. We’ll also be publishing stories live from the event and Nokia’s own Chris Peralta, Senior Manager Strategic Alliances, will be speaking at “Location Tracking: Threatening or value-added?” on Monday March 12 at the Austin Hilton Downtown.

So, if you’re attending SXSW this year, be sure to stop by and say hello. If you’re not, then check back daily on Conversations for some interesting stories from the event.

The Nokia Lab @ SXSW Interactive
Showcasing DJ and live music performances from the FADER FORT, presented by Converse.

The corner of 2nd & Brazos, two blocks west of the Austin Convention Center.

Saturday, March 10         4:00pm-8:30pm – DJ
Sunday, March 11            8:00pm-1:00am – DJ + Live Music
Monday, March 12          4:00pm-8:30pm – DJ + Live Music
       Featuring Hot Windows Phone App Developers and Cool Devices
Tuesday, March 13          4:00pm-8:30pm – DJ + Live Music

Keep updated on the latest SXSW 2012 activities at and SXSW Mobile App for Windows Phone.

You’ll also find Nokia here during SXSW
“Location Tracking: Threatening or value-added?”, Chris Peralta, Nokia Senior Manger Strategic Alliances
Monday, March 12, 12:30pm, Austin Hilton Downtown

Nokia @ AT&T’s “The Spot” during SXSW Music
March 13-18, 6th Street, downtown Austin
Featuring Nokia Lumia 900 from AT&T

Photo credit: headovmetal and debaird™