GLOBAL – When Nokia announced the Nokia 808 PureView at Mobile World Congress 2012, it immediately won the award for the best new mobile handset at the event. Now, Nokia has also been awarded the Best Imaging Innovation for Nokia PureView technology in the TIPA Awards 2012.

The Technical Image Press Association (TIPA) started in 1991 as a non-profit association with the goal of finding the best photo and video product, and awarding it for its excellence. The TIPA blue logo is recognised around the world and only products with the honour of having an award can display the logo.

At an event held in Cape Town, South Africa, the voting members of TIPA agreed that Nokia’s PureView technology deserved a reward for its amazing imaging technology. While it wasn’t the Nokia 808 PureView itself that won (as it isn’t on sale just yet), it’s the PureView technology that’s gone into the cameraphone that’s won.

When asked as to what makes Nokia PureView worthy of this prestigious award, a spokesperson at TIPA said:

In the 808 PureView incarnation we appreciated the extra large sensor – by camera phone standards (1/1.2 inch) – with the huge 41MP resolution and the ingenious way this resolution is exploited (by oversampling) to supply lossless zooming. In this way Nokia has overcome one of the main drawbacks of camera phones, i.e. unsatisfactory performance with zoom.

Are you looking forward to taking some top-quality photos with the Nokia 808 PureView when it’s available? How will you make the most out of the camera? Let us know, below.