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May 8, 2012

Facebook ‘likes’ in real time for shoppers

Now I’m not the most fashion-conscious amongst the Nokia Connect crew (I’ll leave to to tell us who you think it is), so this wouldn’t affect me as much as other members of the team. Say you were in a store browsing the clothes and you could tell how many people liked that particular shirt or skirt on Facebook. Would it make you more or less likely to buy it? Well, now’s your chance because some stores in Brazil are trialling just such a system with the data displayed on the hangers the items are…hanging on. Check out the link for more details, it’s a good read and worth checking out how social media is shaping the real world.