Let’s be honest, as a rule, stock images used in advertising suck. In stock image land women are always stunning, the sun’s always shining and old couples dance cheek to cheek every single day. Boring, bland and predictable. Unless you stick a load of them together, 873 to be precise, and make a film about love and bingo. Then they become kick ass fantastic. Don’t believe us? Check this film out by the Brazilian geniuses at AlmapBBDO and marvel at its magic.
http://youtu.be/E7xc7J8bdsU