via Underwire
Looking to get a little attention for his new release, Jon Black (a.k.a. Fort Atlantic) came up with what he thought was an outlandish concept for packaging his new release. And it was given the green flag. Using an old Nintendo cartridge, he’s even created 5 ‘Golden Cartidges’ (like the original Zelda ones) that give owners tickets to a gig, a t-shirt and a personal mixtape. Taking it old school is the new old school. Details in the link.