Usually we focus our attention on the innovation. Here we focus on the innovator. Irish amateur inventor Bill O’Riordan is selling more than 200 ideas in his book, Fly Flaps & Other Inventions. Ever heard of the Clipon Endoscope? The Novel Ring Tone? The Fly Flap System? No? Neither has the rest of the world but O’Riordan has identified nearly two-hundred issues facing civilization and offered his concept for a solution. Now the onus lies on the rest of us to patent and develop the products.