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April 23, 2013

Expanding Surface Pro and Surface RT Availability

At the end of February, we announced that we were broadening the availability of the Surface family. Since then, we’ve gotten a lot of feedback that people want us to expand availability further and faster.

We know it took us a while to get back to you, but we hear you, and are excited to be able to provide an update on the countries where Surface RT and Surface Pro will be launching in May and June. Additional details on launch events, retail availability, and pricing will be provided in future posts to this blog and via twitter at @Surface ahead of actual launch dates.

Surface RT will launch in Malaysia on April 25th, in Mexico by the end of May and in Korea and Thailand in June.This expansion will result in Surface RT being available in 29 markets. For those that are counting, it’s already available in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

Surface Pro will launch before the end of May in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, New Zealand, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Surface Pro will launch in Korea, Malaysia, Russia, Singapore, and Thailand before the end of June.Surface Pro is currently available in the U.S., Canada, and China.

Moments before the Surface Pro launch in China on April 2nd

The Surface Pro launch in China

Panos Panay, Corporate Vice President Microsoft Surface on stage at the Surface Pro launch in China

Hands on with the Surface Pro at the launch event in China

The enthusiasm for Surface has been fantastic, and we love hearing the stories of people who are making it the one device they use to work and play. This is what Surface was designed to do – simplify your life while letting you do more! In fact, one of our biggest challenges has been keeping our 128GB Surface Pro in stock. We’ve worked hard to increase availability, and most retail partners in the U.S. and Canada as well as the Microsoft Store now have the 128 GB product consistently in stock.

To those of you who have pressed for information – please understand that before making these announcements we make sure that we have the volume of devices in place and alignment with our retail partners to do each launch well. We value every Surface customer. We’re passionate about the products we’ve built, and we appreciate your passion for getting Surface in your market.

Looking forward to sharing Surface with more folks around the world.

Brian Hall
General Manager – Microsoft Surface