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May 17, 2013

New Surface Ad

We’ve gotten LOTS of really nice feedback on our high-energy Surface ads. The ones people have liked most have been those that ran when we first released Surface RT and Surface Pro.

As much as we love the ads and others have, they’ve also been a bit polarizing. Some of our biggest Surface fans have been downright angry (ANGRY!) that we aren’t talking about more of what it actually does! Generally speaking, people have talked about how they love that Surface is really the world’s first productivity tablet. It’s a tablet, of course, with beautiful design, great feel, and lots more. But what makes it truly different is that you can also do your work because of Office, because of the iconic click-in keyboards and Surface kickstand, and because it has ports for when you need to share a file via USB, get pictures from the camera, add more storage with SD, or plug into a screen.

Surface fans want us to tell this story. And we do too.

So we’re happy to have a new ad we’re just releasing, one that tells the story and we think keeps some of the energy we’ll always have for Surface.

Hope you like it!

Brian Hall
General Manager- Microsoft Surface