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November 21, 2013

Nokia MixRadio: Personalized, Simple, Social and Free

Nokia has launched MixRadio with the new Play Me feature in 31 countries around the World. MixRadio provides a free music streaming service that learns from your listening habits to give you a personalized radio station at the touch of a button.


We think Nokia MixRadio is the easiest-to-use music service you’ll ever try, and the most personalized.

“Nokia MixRadio marries simplicity with an incredible level of personalization, for a mobile-first approach that will help everybody, not just the avid music fan, to enjoy and discover new music,” says Jyrki Rosenberg, VP and Head of Nokia Entertainment.

Personalize your listening experience with ‘Play Me’

“We’ve taken simplicity to the next level”. MixRadio builds on the acclaimed Nokia Music streaming service that launched two years ago to streamline your experience of discovering new music on the go. The new “Play Me” button helps you get to personalized content even faster, at the single touch of a button from the landing screen in fact. And it means that every user will now have their own music listening experience.

You can easily personalize – and customize – your MixRadio listening with a simple ‘thumbs up’ or ‘thumbs down’, and artist ‘favourite’ features. MixRadio learns as you listen, combining your own collection, preferences and listening habits to fine-tune your mixes from a catalogue of over 26 million tracks.

“It’s as easy as turning on the radio, but you’re in control – just one touch of Play Me provides people with their own personal radio station – you can skip songs, as well as build your station around your likes and dislikes with the thumbs up and down feature,” says Jyrki.

“Under its simple, easy-to-use exterior, there’s a lot going on that removes the hassles of music discovery for people and brings the music right to the front”. MixRadio uses sophisticated algorithms to find matches for your tastes, taking into account your listening history, your country and even the time of day. It draws from billions of data points from millions of current users and learns more from every user every day.


Jyrki tells us that future development will refine this even further, taking into account exactly where you are, automatically providing different mixes for the gym, the office or the morning commute, for example.

MixRadio also provides hundreds of expert and celebrity curated mixes, giving you choices from across every genre and period. Your Mixes can be saved for offline listening for those times when you don’t have a data connection such as underground travel, and of course to help reduce data use and costs.

Oh, and one more thing: MixRadio is completely free of advertising, and requires no subscription.

Get social with new ‘MixSharing’ feature

Music legend Nile Rogers, the musician behind Chic and Daft Punk’s global hit “Get Lucky”, joins Nokia MixRadio for the launch event in New York today, where he announces a series of exclusive mixes he has created and shared through the new “MixSharing” feature. Using this feature, you can share three full tracks of a mix with your friends via social media or SMS, which can be listened to online at, free of charge.

“Radio has always been the way most people discover new music, but the format hasn’t really changed since the 50’s. I love MixRadio because it’s radio for the digital generation, simple, immediate and unique,” says Nile. “And the MixSharing feature means people can create and transmit their own radio station! More people discovering great music is always a good thing.”

The free Nokia MixRadio with Play Me is now available to Nokia Lumia owners in 31 countries*, making it the most global personalized streaming service in the world. You can find MixRadio in the Windows Phone Store. It works on Nokia Lumia smartphones with Windows Phone 8.


Want a premium experience?

Want more? Then step up to Nokia MixRadio+. For only $3.99 (USD) per month, Nokia MixRadio+ adds even more features to the service, including: unlimited downloads for offline use; unlimited skips; more sound options; Lyric streaming for many songs; and multi-device use, including access via the Web, tablet and more.

If you want more detail about MixRadio, you can learn more about the new update by tuning into the launch event on Facebook at 10AM Eastern Standard Time (GMT+5).

* Nokia MixRadio is now available in the following countries: Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Singapore, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.