Retail banks, like many of our business customers, want a device that empowers their employees to do what they need to do, the moment they need to do it. They want a device that helps them engage customers in new and better ways to drive revenue. But they also need something that can deliver the promise of mobility for their employees and customers, without compromising security, connection to the business, productivity or data.
Surface is perfect for these scenarios since it allows business customers to have a great laptop replacement for desktop productivity and tablet to deliver the highest levels of customer service. For these reasons, we’re seeing great momentum with Surface among our customers in the financial services sector.
Meet City National Bank. The Los Angeles-based private and business bank was founded nearly 60 years ago to serve entrepreneurs, professionals, their businesses and their families. Today, it’s grown to be the 25th largest U.S. bank, with more than $29 billion in assets and 77 offices in five states. The bank, known for providing complete financial solutions and highly personalized service to its clients, has begun replacing some of its laptops and PCs with Surface Pro devices.
“We looked at multiple options out there, and as soon as we saw the Surface device, we recognized right away that this was a unique device that really fit the bill for what we are looking for,” shares City National Bank’s Senior Vice President of Business and Technology Services Jim Ellaboudy.
With Surface Pro, City National colleagues have access to all of the necessary apps and information – in a faster, secure, lightweight form. It’s the one device they can use – on the road or in the office – to deliver a high-end, technology-rich experience for all the bank’s clients.
“Surface allows us to empower our colleagues while providing the type of extraordinary service our clients expect,” says Jim. “Now that bank colleagues can harness all account data in their hands, the level of customized service they can bring to each client is exponentially better with Surface Pro. With that, we are inspired to see Surface Pro changing the way banking is done today.”
For more details about Surface in business, visit surface.com/business.
Director – Microsoft Surface