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December 9, 2013

Serious Creativity with Surface Pro

I returned late last week after two busy days in Las Vegas attending the CAVe pre-conference to Autodesk’s annual Autodesk University event. We were at CAVe to connect with artists and designers that have discovered the Surface Pro and Surface Pro 2 as serious creative tools. With the Wacom-enabled, pressure sensing pen, Surface Pro 2 is the perfect device for those looking to sketch, draw, and build models on the go. No other tablet has the power and application ecosystem to support the creative professional on the go like Surface Pro.


Surface Pro 2 with Type Cover 2 and Pen

We spoke with 3D render experts, graphic illustrators, character designers, Architects, and digital artists that have discovered for themselves that a device that supports modern creative apps like FreshPaint, Autodesk’s Sketchbook Express, and the 3D Builder app just as well as it supports the thousands of Windows apps such as Autodesk’s 123D, Sketchbook Pro, Revit, Fusion 360, and AutoCAD.

Every time I have opportunity to connect with creators that are using Surface to bring their creative visions to life, I walk away in awe. I met artists that use Sketchbook Pro to illustrate game characters, build 3D printer ready models to enable rapid prototyping in discrete manufacturing businesses, utilize the Surface as a tool to teach drawing, and much more.

What stands out to me is that artists are making technology decisions that don’t permit for the separation of hardware and software. There are hundreds of powerful creative applications available today. If you are a fan of Autodesk’s Sketchbook application you can find it across Windows, iOS, and Android and expect a relative uniform UI across platforms, but having access to an application on your device of choice is only half the battle. Using sketchbook without access to pressure sensitivity via a pressure sensitive pen or being tied to a desk by an awesome, but expensive and large CINTIQ display may just not be the right solution. Today’s artists are mobile, inspiration can strike them anytime, anywhere. They need a device that supports a full powered application, has the processing power to complete complex computations, is light, thin, and works with the pen/brush/or tool of choice. Surface Pro is the tablet that enables all of this.

What we have seen again at CAVe again this week is that artists are deeply invested in their creative application of choice and are looking for a device that enables them to be creative on the go. Whether you are a serious artists, graphics professional, or simply love to draw, sketch, and build – I hope you check out Surface Pro 2 this holiday. I would love to hear from you in the comments if there is an application you have discovered for your Surface. If you want to see what people are creating on their Surface, or if there is a work of art you created that you want to share with us post it online and use #SurfaceArt.

I want to close by sharing some awesome artwork that one of the artists we met at CAVe has been creating on his Surface Pro. Check out Richard Shulman: