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January 21, 2014

Discover Pass it on, the biggest social photo project ever

As you’re reading this post, 30 people are busy documenting their view of their city with a Nokia Lumia 1020.

Nothing unusual about that, you might think. But these aren’t just any 30 people, they’re part of the biggest social photo project ever. Once they’ve used the phone for a day they’ll pass it on. Every day for the next two weeks, the world’s greatest camera smartphone will go to someone new, and nobody has any idea who that might be. And that’s exactly the beauty of Pass it on, Nokia’s massive social photography project that was just launched in 30 cities as diverse as Düsseldorf, Jakarta, New York, Sao Paulo, Sydney, Johannesburg and Beirut. For a glimpse into how it works, check out this video:

A mystery that evolves every day


Every participant to the Pass it on project is tasked to take 10 photos of their city in one day and upload them for the world to see. It’s a total mystery how the project will evolve, because it all depends on who’ll next get their fingers on the camera button.


The only brief of Pass it on is to hand the phone to a person who might have an interesting story to tell… and that, of course, means just about anyone! It could be their grandmother, their best friend, the girl behind the till at the supermarket or perhaps the handsome man driving them home in a taxi at night. All very exciting, huh?


Celebrating global creativity


Whoever will take part, this groundbreaking social photography project will allow hundreds of people around the world to tell their story and express their creativity. Which is what smartphone photography is all about!


The participants will hashtag their photos with their feelings and interpretations, so we’ll get a unique insight into the small things that make a difference in people’s lives. Will the reasons for happiness or sadness be similar on different sides of the world, or are we all products of our very different home cities?

nokia lumia 1020 photo locations

Keep up with the stories


To find out for yourself, head on over to the Pass it on website where more and more photos are cropping up all the time… Hundreds of new images are added every single day, so remember to stay tuned.


Never before have our lives been documented as extensively and beautifully as today, and this is what the Pass it on project aims to celebrate. Looking at the pics so far, we at Nokia Conversations think Pass it on is a brilliant example of how smartphones like the Nokia Lumia 1020 bring out the photographer in all of us. Do you agree? Whether the answer is yes or no, be sure to share your thoughts in the comments below.