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April 18, 2014

3D-printed Nokia tech. In chocolate!

Easter is celebrated in many guises around the world. Some throw a parade, some paint eggs. Here at Nokia, we’ve decided to do something slightly different. We’ve printed some actual edible technology.

Now, we’ve got history with 3D Printing. Last February, at MWC 2013, we offered attendees the opportunity to participate in the world’s first live social 3D-printing experience.

Since then, we’ve continued to push smartphone customisation into interesting new places, and it’s in this spirit that we’re trialling another world’s first this Easter with #Chokia: a 3D-printed Nokia logo made out of chocolate. Yum.


But why the Nokia logo and not, say, the Lumia 1520, which is our latest high-end smartphone, we hear you cry?

Well, it’s a question of moderation: at 6.41 x 3.36 x 0.34 inches, a real-life chocolate Lumia 1520 would equate to well over the recommended daily intake of chocolate.

And anyway, while the Lumia 1520 might offer an unparalleled browsing experience, we do not endorse it as a snacking option.

Ok smarty-pants, so how many calories are in the average #Chokia bar?

By our estimation, it weighs around 30 grams. That’s roughly 164 calories, or six per-cent of a man’s recommended daily calorie intake. Consumed as part of a balanced diet, a chocolate Nokia logo represents a reasonable afternoon bite or evening treat.


Right, but what about different flavours; with green and orange being Nokia’s flagship colours for Lumia in 2014, are there any plans to offer a mint- or orange-flavoured Lumia at some point?

Absolutely, my chocolate-y chum, but why stop there? Ideas floated around the highly scientific R&D team (the office) include: a lemon meringue “lickable” Lumia 1020, “microchips” (potato treats seasoned like the Lumia 1020’s Qualcomm MSM8960 Snapdragon chip), and “Lime Tiles” (hard-boiled, lime-laced candies in the shape of Windows Phone Live Tiles).


Final question, then, Mr Wonka. Imagine a Nokia Lumia 1020 chocolate edition (surely in the works?) versus an Android smartphone with KitKat – which would go faster?

The Lumia 1020 has no need for a break. Ergo, it wins every time.


3D Printing