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September 12, 2014

More Surface Pro 3s on the way

Dear Surface fans,

Thank you for your incredible response to Surface Pro 3.  After a strong US launch in June, we introduced Surface Pro 3 to 25 new markets just a few weeks ago.  Along the way, we’ve been humbled by your response.  We’re inspired by the stories we’re hearing from students and teachers, artists, architects, and so many more of you.

Due to the response, Surface Pro 3 is in limited supply in some markets.  Given the interest that we saw as part of our US launch, retailers ordered what we thought was a healthy amount of Surface Pro 3s for these new markets. It turns out that we didn’t ship enough. At some retailers in Australia, Surface sold out by lunchtime on launch day.  In China, retailers are sold out of the Core™ i5 and i7 models.  And devices are hard to come by in Germany, New Zealand, Korea, and at one of the largest retailers in the United Kingdom.

While we’re fortunate to have fans who appreciate what we built, we’re also committed to replenishing supply as quickly as possible.  For those of you waiting for Surface Pro 3 (or for the specific version that is just right for you): hang tight, we are shipping in new products as fast as we can. We should be in a much better position in the next week or two.

Getting Surface into the hands of everyone who wants one is our top priority. “Everyone who has tried a Surface 3 is pretty blown away with the software, the interaction, how it can be a tablet and a computer, it’s part of the future.”*

We want everyone to experience “part of the future” as soon as possible.  Thanks for your patience and support.

Brian Hall – General Manager, Surface Marketing

*Ron Johnson, Former SVP, Apple Retail, September 4th, Andreessen Horowitz Podcast Interview