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June 17, 2015

Lumia Person of Action: Aaron Ross

See how Lumia helps BMX racer Aaron Ross achieve more in his personal and professional life.


As a professional BMX rider, Aaron Ross is always on the go. He can typically be found on his bike riding the streets, ramps, and trails of his home of Austin, Texas, and racing in BMX competitions.

On top of all that, he designs BMX bikes and shoes; operates Burro Cheese Kitchen, his own food truck; and is an online icon for the BMX community.


He moves fast so his Microsoft Lumia 640 has to move faster.

The smartphone keeps him organized, allowing him to call friends and business partners, text buddies to organize rides, catch up on email, and use Lumia Camera to snap cool shots of his food truck’s tasty creations to post online or capture video of creative bike tricks.

What does he use his Lumia for most? Staying connected with fans online.


“A lot of what I do—owning the food truck and my BMX career–is done through social media. People with personality, who can connect with their fans, tend to be more popular. I enjoy that connection.”

So it comes as no surprise that Facebook, Instagram, and Twitter are Aaron’s favorite Lumia apps.


What’s the biggest misconception about BMX riders?

“Not every skateboarder and BMX rider in the world are little punk kids,” Aaron replied. “Some people just enjoy riding bikes. You can be whoever you want.”

Aaron’s Lumia is never far from his reach. Check out our pictorial of how Aaron stays connected and manages his businesses, all from his Lumia phone.




Lumia wants you to #AchieveMore like Aaron Ross. We’re giving our readers in the U.S. a chance to win a custom new bike and Lumia 640. Enter now for your chance to win, and be sure to share with your friends for an extra chance to win!

Are you a Lumia Person of Action? Tell us how your Lumia phone helps you achieve more in the comments below.