August 6, 2015 5:05 pm

Microsoft Lumia poised for growth in the business market

With an enterprise-grade operating system, deep integration into the Microsoft Cloud and support for a free update to Windows 10, there has never been a better time to select Microsoft Lumia to empower your business.

Recently, Microsoft’s CEO Satya Nadella outlined the company vision to refocus and reinvent our phone business.

“We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software,” he said.

“We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.”

To that end, we want to emphasize our continued commitment to building phones for organizations of all sizes.

Microsoft will concentrate on a more focused and predictable portfolio, making it easy for businesses to plan their buying and refresh cycles.

Why Microsoft Lumia is good for business

A recent Forrester study showed that businesses using Lumia running the Windows Phone operating system benefited from a three-year return on investment (ROI) of 285 percent on productivity benefits and increased revenue with their end-customers—all while reducing IT costs.

Let’s take a closer look why.

Lumia smartphones save businesses time and let employees work the way they want to.  Lumia smartphones—such as the Microsoft Lumia 640 XL and Microsoft Lumia 640 offer a no-compromise solution for businesses. People can get their work done faster and more easily with integrated and familiar Microsoft services such as the Office suite of applications, Outlook, OneDrive, and Skype for Business. In fact, people can save between 5 to 32 minutes per week with Lumia, compared to other leading smartphone operating systems.

Lumia smartphones seamlessly integrate with existing technology investments. Whether it’s Microsoft services such as Office 365 in the cloud, Exchange on premise or the latest MDM technology, Lumia devices bring superior value to a company’s existing infrastructure—from Fortune 100 companies to a new start-up.

And Microsoft’s Business Mobility Center is a one-stop shop for in-depth technical information for IT and mobility-support organizations and Microsoft channel partners—free of charge.

Lumia smartphones come with enterprise-grade management and security. That means data and device protection extend beyond the workplace. Automatic device decryption, Secure Boot, device lock and password policies, and more are easily managed with tools from leaving vendors, including Microsoft Intune, AirWatch, MobileIron, PointSharp, Symantec, and Zenprise.

New premium Lumia devices powered by Windows 10

“Soon you will see new premium Lumias designed for Windows 10,” said Terry Myerson, Microsoft’s executive vice president of the Windows and Devices Group, during Microsoft’s Worldwide Partner Conference keynote address.

Windows 10 will build on your integrated experience, bringing enhanced productivity, security, and management gains to Lumia users—and work across PCs and tablets as well as smartphones. It will light up Lumia in a whole new way; imagine one store and one experience, plus improvements to security, management, and end-user productivity tools.

With these offerings from Lumia, Microsoft has the opportunity to become the leading end-to-end business mobility solution provider. Businesses around the world—such as Volvo, The Coca-Cola Company, and Finnair—are choosing Lumia to empower their employees with a no-compromise mobility solution.

With the availability of Windows 10 and its rollout onto all Windows devices, including Lumia, there has never been a better time to let Microsoft enhance the productivity of your business.

As Satya summarized in his message above: Microsoft is refocusing and reinventing our mobile devices to help your company #achievemore.

We invite you to see how Lumia and you can work better together.