October 27, 2016 12:15 pm

Surface helps Apple MacBook owners trade up to Pen and on-screen touch

By / CVP Microsoft Devices Marketing

Receive up to $650 off a Surface Pro or Surface Book when trading-in a MacBook

Update 11/10/16: We have extended the end date of this limited time trade up offer through 11/23/16. Visit this link to learn more.

Surface Pro 4 and Surface Book

Yesterday, we introduced the world to the newest members of the Surface family, including the Surface Studio—a new class of device that turns your desk into a creative studio. We also unveiled the Surface Book with Performance Base that boasts 30% more battery life and twice the graphics processing performance compared to the original Surface Book. These devices join the Surface family, which has been built from the ground up with innovation at the heart. Surfaces are designed to dissolve the barriers between device and human interaction, ultimately helping people achieve more.

No device line up can match the performance, portability and versatility of the Surface family.

Today, we are announcing a limited-time “trade up” offer to invite more people to experience Surface. If you have a Mac but want to experience the ultimate laptop with on-screen touch, Surface and Microsoft Store are here for you. Starting today, anyone in the U.S. can trade in their MacBook Pro or MacBook Air at a Microsoft Store or online for up to $650 off a Surface Book or Surface Pro.

People who have Surface Pro 4 and Surface Book love them. Surface has one of the highest levels customer satisfaction of any device. When we ask people what they love their Surface a few things stand out. They love that it’s powerful enough for any task they throw at it. They love all-day battery life. They love the ability to detach the screen and transform it into a tablet. They love how pen and on-screen touch enable them to create in new and unique ways. The versatility and benefits of Surface are unmatched.

97% of people that have a Surface Pro 4 or Surface Book use on-screen touch input regularly.

97% of people that have a Surface Pro 4 or Surface Book use on-screen touch input regularly. Surface owners tell us that they can’t imagine using a laptop without touch due to its ease and convenience. Surface fans use touch and pen to take notes at the click of the Surface Pen and go from idea to creation without having to hop between devices.

You can’t do that on a Mac.

Surface Pro starts at $899 and Surface Book starts at $1499. The trade-in offer will be available through Microsoft Stores in the U.S. and at Microsoft.com starting today through November 10, 2016.

More information on what we launched yesterday can be found here.

*Offer valid from October 27, 2016 12:00AM PST, to November 23, 2016, 11:59PM PST, while supplies last. Available only in Microsoft retail and online store in the United States (including Puerto Rico).

Updated October 25, 2017 11:50 am