Just over a year ago at Build 2016, we welcomed 10 digital and creative agencies to develop mixed reality solutions as part of the HoloLens Agency Readiness Partner Program. As part of the program, we provided these partners with technical readiness training to extend their design competencies and help them deliver compelling mixed reality solutions across industries, including education, healthcare, architecture, engineering, construction, and design.
With the expansion of Microsoft HoloLens to more developers and commercial customers around the globe this last March — including those in Australia, Ireland, France, Germany, New Zealand, the United Kingdom, China, and Japan — we welcomed new partners to the program to create the future of mixed reality experiences for customers in those regions. Now more than 30 HoloLens Agency Readiness Partners are producing tangible results such as proof-of-concepts (POC), pilots and deployments of world class mixed reality solutions, leading the digital transformation for customers like Boeing, Cirque du Soleil, Cleveland Cavaliers, Cylance, Lowe’s, Jabil, Paccar, PGA Tour, Real Madrid, and Stryker.
Today, we are excited to announce that due to growing demand from partners and customers, we have created the Mixed Reality Partner Program, which expands the agency readiness program to welcome systems integrators (SIs) and digital agencies around the world. All existing HoloLens Agency Readiness Partners will be grandfathered into the Mixed Reality Partner Program.
We’ve learned that successful mixed reality solutions are built on great experiences — and those experiences require both a creative design component and a strong competency in application and infrastructure integration and deployment. SIs around the world already know how to build, support, integrate, and extend Microsoft technologies to meet their customers’ business and IT goals. As members of the Mixed Reality Partner Program, these SIs, and digital/creative agencies will play a critical role in building 3D and mixed reality experiences for enterprise commercial customers.
So how can you get involved? Eligible partners will begin a multi-week readiness program that consists of both in-depth technical training on mixed reality solutions and sales and marketing readiness. Upon completion of the program and a successful customer POC, partners can qualify to receive a wide range of benefits, such as direct access to Microsoft engineering support and mentorship, as well as marketing and sales assistance. Qualified partners that are accepted into the program will participate in joint business planning with the Mixed Reality extended team, which includes engineers, product managers, field sales and marketing leads
Partners who already have deep expertise in designing and deploying mixed reality solutions will have the option to take a fast track and immediately work with the Microsoft team on plans to engage customer accounts.
We’re excited for new partners around the globe to join us on this mixed reality journey, and we’re excited to see the mixed reality solutions that our partners create!
Partners can learn about and apply to join the Mixed Reality Partner Program, and if you’re attending Microsoft Inspire this week, I encourage you to join me for a breakout session on July 12 to learn more about the program.