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July 13, 2015

Windows 10 Launch: Celebrating with our Fans and Announcing #UpgradeYourWorld

On July 29, we will make Windows 10 available, across 190 countries, as a free upgrade* or with new PCs and tablets. We are excited to bring Windows 10 and its many innovations to the world.

Windows 10 is the best Windows ever and was built to empower people to do great things. It has new innovations like Cortana, Microsoft Edge and the Xbox app. ** It’s fast, more secure and compatible. It’s familiar and easy to use. It’s automatically up to date. And you can upgrade for free beginning on July 29.

From the beginning, Windows 10 has been unique – built with feedback from our fans, delivered as a service and offered as a free upgrade. Our approach to launch is also unique – focused on a more aspirational goal, inspired by Windows 10.

When we make Windows 10 available on July 29, as Terry recently outlined, we’ll focus on delivering a great upgrade experience. And we’ll celebrate the 5 million Windows Insiders and fans who played such an instrumental role in shaping Windows 10. We will host global fan celebrations, join thousands of retailers to help customers upgrade to Windows 10, and welcome the newest generation of Windows fans via a new global advertising campaign and through online content. Better still, we will also celebrate people and organizations who upgrade our world every day. We will help them do more in their communities through a new year-long initiative, called Upgrade Your World.

Global Celebrations and Upgrade Experiences for Windows Fans

We will celebrate the unprecedented role our biggest fans – more than 5 million Windows Insiders – played in the development of Windows 10 at special events in 13 cities around the world, including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City. These celebrations will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.

We’ve also worked closely with retailers to introduce programs to help people easily upgrade, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada, Yodobashi and many more leading retailers from around the world. Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10.

Microsoft Stores will celebrate the launch of Windows 10 in more than 110 stores in the U.S., Canada and Puerto Rico. In select Microsoft Stores, fan celebrations will feature Windows 10 pop-up demo experiences, prizes, giveaways and more. Answer Desk services and free in-store workshops will help people learn how to get the most out of Windows 10.

New Global Advertising Campaign Celebrates the Next Generation, Invites a New Era

A new global advertising campaign for Windows 10 will celebrate the newest generation and invites people to join a new era with us. Beginning July 20th in the U.S. and July 29th globally, the first wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do – brought to life with features like Windows Hello*** and Microsoft Edge. We can’t wait to share our first new ad next week.

Upgrade Your World Honors Those Who Inspire and Empower Others

Upgrade Your World is a new year-long initiative to celebrate those who inspire and empower others, led by our vision to help people achieve more through technology and in celebration of the Windows 10 launch.

We are partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.

Participating global nonprofits are CARE,, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. We want the world to help us choose the 10th one. Starting on July 29th, we invite people to vote for a 10th global nonprofit to participate in the Upgrade Your World initiative. You can learn more at

In addition to these global nonprofits, starting in September, we’ll crowdsource nominations for 10 nonprofits in each of the following 10 countries: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States. The 100 local winners will each receive a cash investment to support their work to upgrade the world.

Around the world, tens of thousands of Microsoft employees will participate in the Upgrade Your World initiative by taking a day off to volunteer to upgrade their community, many of them on July 29, in celebration of the Windows 10 launch.

We’d love to hear about the big and small things people are doing to make an impact in their community and beyond – we invite people to share their story using #UpgradeYourWorld, beginning July 29.

We can’t wait to celebrate the Windows 10 launch with people around the world – whether at a fan celebration event, at a retail store, or through sharing stories online. Don’t forget to reserve your free upgrade today at!


* Limited offer. Details available at
** Cortana available in select markets at launch; experience may vary by region and device.
*** Windows Hello requires specialized hardware, including fingerprint reader, illuminated infrared sensor or other biometric sensors.