Windows partner Smaato, a global mobile advertising monetization platform for Windows app developers, recently announced the availability of its SDK that now supports XAML apps for Windows Phone 8.1 and Windows 8.1.
Smaato provides a mobile RTB ad exchange and Supply Side Platform that can connect your apps with 199+ DSPs and 138+ ad networks. In addition to being easy to setup and integrate, the Smaato SDK provides developers the ability to include demographic data for precision targeting and leading to a greater return on investment and higher eCPM.
Included in the new Smaato ad SDK is support for full screen interstitials and improved ad size handling. App performance and monetization can be a challenge and this SDK provides access to a large variety of ad types, including rich media, enabling better monetization of traffic. Apps built with Silverlight for 8.1, may continue to use the Smaato Windows 8.0 SDK.
Apps using multiple ad SDKs often perform better than those using a single ad SDK. Windows recently announced the availability of Windows ad mediation for managing multiple in-app advertising SDKs, including Smaato. In our testing, ad mediation delivered a fill rate of over 95%, with a measurable increase in eCPM.