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March 13, 2024

Announcing worldwide availability of Arm Advisory Service for developers

In October 2023, Microsoft introduced the Arm Advisory Service. Since then, interest has risen steeply. This is no surprise, as many across the industry consider Windows on Arm devices as the future of computing, with unparalleled speed, battery life, and connectivity. Our no-cost engineering advisory program has a proven track record helping developers build Arm-optimized apps for Windows.

With all the momentum around the growing ecosystem, I’m very excited to announce that we are officially expanding the service to developers around the world. We now offer:

  • More languages: Support is now provided in English, Chinese (simplified, traditional), and Japanese.
  • More availability: We’re open during business hours in your local time zone, wherever you are.
  • More regions: Our expansion covers all regions worldwide.

To get started with the Arm Advisory Service, please fill out this form.

The Arm Advisory Service now helps developers around the world

With the coming release of Qualcomm’s Snapdragon X Elite platform, Microsoft’s hardware partners will release a broad spectrum of devices across many form factors and price points. These devices will showcase a new generation of AI capabilities, empowering the next wave of app innovation. Developers have an opportunity to participate in this growing ecosystem by ensuring their apps take advantage of the unique benefits of Arm-based devices.

The Arm Advisory Service has been instrumental in helping developers get started. With our expanded services, it’s easier than ever to get helpful guidance from our App Assure team who are ready and available to assist you in creating, porting, debugging, or enhancing your apps. If you’ve been waiting for the right time to develop for Arm on Windows, with our expanded support, your time is now! Know that we are here to help you, with:

  • Best practices, guidance, and implementation support
  • Suggestions on platform features
  • Code samples and reviews
  • Break-fix assistance
  • An escalation path to Microsoft engineers

Featured ISV engagements

Curious what it’s like to work with us? Check out these examples and feedback from some of the developers we’ve helped.

Lenovo China

Since we are new to the Arm platform, we are deeply grateful for Microsoft Arm adaptation support. The service helped us quickly transition to the new technology, which effectively improved product scalability. In particular, we appreciate the excellent problem-solving support – whenever we have any difficulties or questions, we receive quick, effective help. Thank you for your assistance and we look forward to even greater success in our future cooperation.

–          PC Product Manager


We knew we wanted to develop a Windows on Arm solution but at first it looked daunting, with so many possible paths for migrating apps to Windows. But as it turns out, our biggest decision was choosing to go with native Arm and kicking off the project. Once we started working with the App Assure team, everything looked a lot simpler. Their advice was just what we needed to move ahead.

–          Head of Engineering, Windows platform

The App Assure team has provided the Arm Advisory Service to help many ISVs, including:

Eleven company logos

The DELL TECHNOLOGIES logo is a trademark of Dell Inc.

We’re in your corner

Working with developers focused on Windows apps on Arm is just one of the ways the App Assure Arm Advisory Service supports the Windows app community. We regularly collaborate with first- and third-party software vendors to help ensure smoother run time, greater stability, expanded app abilities, and greater protection from security threats.

The goal: making sure your apps work on the latest software. It’s all about solving problems, removing hurdles, and ultimately, ensuring your end users have the experiences they’re counting on.

Windows on Arm just makes sense

Unprecedented battery life and energy efficiency. High performance. Light weight design that’s perfect for on-the-go. Arm devices offer compelling options for users, and 2024 promises to be a very exciting year for developers who want to take advantage of this market opportunity.

If this sounds like something you’re interested in, I encourage you to reach out to explore how we can help. Complete this form and our App Assure team will reach out to you. We look forward to working together to help you deliver amazing solutions for your customers.