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September 28, 2009

The New Efficiency

We are all experiencing the results of the economic “reset”. Companies and consumers are scaling back spending to lower levels despite modest signs of growth. However, we are all recognizing that you cannot simply save your way to success. Costs savings are critical but not enough. In response to this, businesses are emphasizing efficiency which includes trimming costs but also involves increasing productivity and innovation for sustained growth. Microsoft is calling this the New Efficiency.

As mentioned last week by Stephen Rose, Microsoft is hosting a special VIP Business Leadership Roundtable event on September 29, 2009 in San Francisco from 9 to 10:30am Pacific to discuss the New Efficiency and other relevant trends.

Attendees are encouraged to join in on the conversation with our CEO Steve Ballmer and co-host Robert Youngjohns as they discuss major trends in the workplace and the role of technology in driving growth and competitive advantage during this economic reset. Steve and Robert will be joined by a panel of early adopter customers representing key industries like automotive, hospitality, transportation and IT. Attendees will get a close look at how real companies are justifying IT investments across the desktop, server, and network and beyond. The event will be broadcast live over the web and listeners will be able to submit questions to Steve Ballmer and the rest of the panel.

Add the event to your calendar and watch it live here at

Things are heating up as we ramp up for Windows 7’s launch on October 22nd!