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November 16, 2009

Windows 7 Netbook PCs and AT&T Join Together in Rising Telco Trend

Now that Windows 7 is available, we’re seeing more and more demand from customers, OEMs and telcos to include the new OS on their PCs. I’m excited to announce that later this month; AT&T is offering subsidized mobile broadband plans on the Acer Aspire One and the Samsung Go Netbook PCs, featuring Windows 7. More info can be found here.

This is the first time AT&T will be launching its 3G service for Windows 7 netbook PCs; it’s a great pairing given these devices are used primarily by people on the go for work, school, travel or just moving from room to room in the house.

Many telecommunications companies are joining this trend – in fact, more than 50 providers in the US and internationally will be deploying Windows 7 PCs by 2010. They’re seeing that Windows 7 supports netbook PCs in a way that offers a better experience than ever before. Why?

  • Windows 7 netbook PCs are the perfect companion device and are familiar and easy to use. People don’t want “complicated” when they’re moving around – they need an OS that’s simple, works the way they want and opens doors to new possibilities in computing.
  • Customers want a complete, connected experience across their phones, netbook PCs, laptops, desktops, and TVs. They want connectivity everywhere regardless of device; this makes that possible.
  • In the same way that Windows XP made Wi-Fi mainstream for the first time, Windows 7 has the potential to do the same to 3G and at the same time redefine what people come to expect from their PCs while they’re on the go.
  • Customers like that they’re seeing cost reductions through data and voice bundling on netbook PCs and they’re seeing lower-cost PCs through subsidization.

In addition to AT&T’s announcement, you may have heard recently at TechEd Europe that UK-based Vodafone announced support for Device Stage. Canadian telecommunications company Sierra Wireless is doing the same. You can find more information about Device Stage in a previous blog post, but suffice to say that this is a positive step toward providing even more connectivity possibilities to the Windows 7 experience.