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November 18, 2009

Windows 7 & Saks Fifth Avenue Working Together to Bring Holiday Cheer

This holiday, Saks Fifth Avenue and Windows 7 are working together to bring the magic of the season to life. For the first time, the legendary Saks Fifth Avenue’s holiday windows will be powered by Windows 7. Additionally, Saks customers will have the opportunity to interact with the newly launched Windows 7 in store through PC lounges.

While this may seem an unusual pairing, the best holiday traditions are the simple ones. Windows and Saks are bringing a 60 year holiday tradition to life and celebrating the simple things that make this time of year special, spending time with family, connecting with friends and sharing good cheer. In addition, fashion and technology are hot items this holiday season and consumers today want their personal technology, like their fashion, to be as unique as they are. Just as Saks Fifth Avenue enables customers to find their personal style, Windows 7 gives customers the ability to customize their PC experience.

Saks’ holiday windows have always been about telling a heart-warming story. Windows 7 will help tell this year’s story, Twinkle, Twinkle Little Flake, with greater detail and excitement, as customers will find holiday windows enhanced through technology. Together, the two companies will share holiday cheer while entertaining New Yorkers and tourists alike in a new and captivating way. The Center 6 windows on 5th Avenue will showcase several of the book’s vibrant scenes and bring Twinkle’s world to life before shoppers’ very eyes.

In the store, customers will experience Windows 7 PCs first hand and ask Microsoft experts questions about both the hardware and software featured.