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September 12, 2013

Go behind the scenes of “The Recital,” our popular Windows Phone ad

When “The Recital” made its debut last month, I noted that our latest Roman Coppola-directed TV commercial had high expectations to meet: Its predecessor, “The Wedding,” was the most watched Windows Phone video of all time.


In just two weeks “The Recital” has already logged more than 7.9 million views on YouTube, blowing past all our other videos and capturing the most-watched crown.

And what’s not to like? “The Recital” is poignant, funny, and features cute kids dressed up as vegetables. Oh, and it also stars one crazy cool piece of technology: the Nokia Lumia 1020 with its 41-megapixel camera and Windows Phone 8.

Now, in what’s fast becoming a Windows Phone tradition, we’re releasing a new companion behind-the-scenes video showing how The Recital was made. After watching it, two things are clear: Roman Coppola certainly had no shortage of winning zingers to choose from. And, man, are those kids super cute or what? (Yes, Virginia, there is a megapixel.)

So what gets your vote for best line left behind on the cutting-room floor? I know what mine is…