February 21, 2017 10:01 am

NAAEE partners with Microsoft Edge to deliver a compelling storytelling platform

By / Senior Product Marketing Manager, Microsoft Edge

Microsoft Edge and NAAEE partner to create a digital storytelling platform for environmental educators, to share their stories of impact.

The North American Association of Environmental Education (NAAEE) has worked for over four decades to promote excellence in environmental education throughout North America and the world. Its mission is to accelerate environmental literacy and civic engagement through the power of environmental education. The NAAEE relies on the web as their primary channel to reach new audiences to tell the stories of their work. NAAEE’s mission inspired the Microsoft Edge team to create a digital storytelling platform for NAAEE and for the people who build and teach environmental education – to share their stories of impact.

Through our partnership, we discovered that the NAAEE needed a better storytelling canvas to reach their audience: a site for other environmental enthusiasts to read the stories of the people who have pioneered new programs and get the resources they need to build certified programs. We’ve focused on a handful of powerful stories that bring to life the work NAAEE does – such as the incredible impact of replacing 850,000 lunch trays with compostable trays – as well as the resources they offer anyone developing an environmental literacy and civic engagement program.

NAAEE partners with Microsoft Edge to deliver a compelling storytelling platform

NAAEE partners with Microsoft Edge to deliver a compelling storytelling platform

The 360-degree image viewer captures the essence of what these individuals and organizations are working to conserve. We were looking for an elegant but subtle way to convey the overall sentiment of the stories. We also built in the ability for NAAEE to embed multimedia content for future stories they publish on their site. Our mutual goal was to build a platform that was long-lasting and adaptable, so NAAEE can continue to showcase various types of media to bring more stories to life.

NAAEE’s work with more than 20,000 educators reaches millions of people across different organizations and communities every day. The NAAEE’s dedication to and focus on the power of education is truly inspiring, and the Microsoft Edge team is proud to support them in this endeavor.

About Microsoft Edge Web Showcase

The Microsoft Edge Web Showcase Program is dedicated to partnering with organizations around the world to highlight extraordinary and exciting new ventures. This program explores opportunities to contribute to a diverse set of literacy programs and to develop partnerships to showcase web technology through innovative storytelling. For more information about Microsoft Edge, the faster, safer browser designed for Windows 10, please visit microsoft.com/microsoft-edge.

Updated February 22, 2017 10:12 am