Welcome to the Windows App Builder Blog

Welcome to the Windows App Builder blog! This is your one stop shop for everything related to developing and selling apps for Windows. We know that building apps is about building businesses; this blog covers everything related to your business including:

  • Understanding app business models and monetization strategies
  • How Windows features help drive engagement and connect you to your customers
  • Tips and tricks for developing and testing your app
  • How to submit your app and manage the store process
  • Ways to market and promote your app

In addition, this blog is an important part of our commitment to transparency into all aspects of the Windows Store, including important policy changes and explanations.

If you’ve been following the Windows 8 app developer blog or the Windows Store for developers blog then you’ll feel right at home here. With the upcoming release of Windows 8.1 Preview, we’re combining both these blogs into one. This way, you can get all your Windows development in one place—and you can look forward to lots of details about the developer story for Windows 8.1.

And speaking of the developer story for Windows 8.1: As you might know, //build/ 2013 is just around the corner. The conference begins on Wednesday, June 26th and runs through the 28th. If you’re attending the conference, we look forward to seeing you there. Many of us who have been posting to the blogs will be at //build/, ready to answer all your questions about developing apps for Windows 8.1. If you’re not able to attend in person, all the sessions will be available for online viewing. Plus the keynote and select sessions will be broadcast live from the event.

So stay tuned to this blog —we’re excited to tell you all about Windows 8.1!

Ted Dworkin, Director of Program Management, Windows Store

Ian LeGrow, Group Program Manager, Windows