The Windows Store for Windows 8.1

Yesterday at Build, we announced improvements we’re making to the Windows Store. With a new design, new developer features and new promotional opportunities, we’re making the Windows Store an even better platform for app builders to monetize their creations.

We're making the Windows Store a great platform for app builders to make money on their apps

You can watch a recording of yesterday’s talk on Channel 9 to get many more details about the new Store design and opportunities to promote and monetize your apps. You can also read more about the Windows Store changes in the Windows 8.1 Feature Guide.

There’s a whole lot of great information coming out of Build this week. Here are a few announcements Microsoft’s Chief Evangelist, Steve Guggenheimer, made  during his keynote today:

Adobe: Digital Publishing Suite is coming to Windows 8.1 devices in late 2013. Publishers and brands will be able to design and publish content to devices such as the Microsoft Surface, and designers can use DPS to create all kinds of dynamic and interactive apps.

Khan Academy: Using the Khan Academy web module, we demonstrated how developers can convert their HTML5/JavaScript website into a Windows Store app with barely any new code. Khan Academy’s updated Windows Store app is now live in the Windows Store.

PayPal: PayPal’s SDK, now generally available, allows developers to integrate the payment experience for 128 million account holders into a Windows Store app or Windows Phone 8 app.

Unity Pro 4: Unity, one of the industry’s most popular game development platforms, with a community of 2 million developers, announced commercial support for the Windows Store coming summer 2013. Unity Pro developers will receive a free license to build, and get support for Windows and Windows Phone. In addition, developers with Microsoft Studios publishing agreements will have free access to Unity tools for Xbox 360 and Xbox One, inclusive of support for enhanced Kinect gestures and SmartGlass.

Want to keep in the loop? Check out the Build sessions and the Windows Dev Center, and stay tuned here to the App Builder Blog.

– Ted Dworkin, Director of Program Management, Windows Store