Bing just released a new app-linking feature that allows you to link your Windows and Windows Phone apps to web search results. By surfacing app links alongside web search results, app linking helps boost discoverability and engagement of your apps. If you’re a travel provider, for example, and on-board your Windows Phone app to the Bing app-linking feature, anyone who looks up “paris hotels” on Windows Phone would also see your app link alongside relevant search results for your website. With one click, users can then deep link to the content about Paris hotels in your app or, if the app isn’t installed on the device, users can easily install it. Over a dozen apps have already on-boarded, including Hulu, Foursquare, and TripAdvisor. Look up “Modern Family” in Windows 8.1 Smart Search and, with one click, you can deep link into the Hulu app and start watching the show.
For full information, see Link Your App to Search Results on the Bing developer center blog.