GLOBAL – To celebrate the launch of the Nokia Lumia 800 and Nokia Lumia 710, at 9pm GMT tonight Nokia is taking over the Millbank Tower in London for a spectacular 4D event called Nokia Lumia Live. With deadmau5 providing a live kick-ass soundtrack, tonight’s show will rock the London skyline and fans all over the world via a live-streaming link. You’ve seen our videos of deadmau5’s performances, now look at these from Drive Productions.
Battersea Power Station is an iconic blot on the London landscape that’s existed since the 1930s. Four chimneys tower into the sky, reminding the capital of its previous life as a coal-fired power station. What better way to bring some new life into an old building than to turn it into a 4D masterpiece.
In Greenwich on the 14th September 2010, Drive Productions transformed the side of a building into a watery piece of art. Whales, jellyfish and sparkling gems were all projected to advertise a brand of gin.
In St. Petersburg for the Yota Space Festival, Drive Productions worked their digital magic on the front of the Mikhailovsky Castle, transforming the rigid structure into something more malleable. Straight lines become tangled, and entire walls become more modular square pods that resemble photo frames. It’s all very clever.
Tonight, there’ll be a new video to add to their ever-growing list of amazing building-projection art. Will you be there? Let us know in the comments below.