Nokia is renowned for its durable and long-lasting devices. Over the decades, it’s this reliability that gives people the confidence to know that if it’s built by Nokia, it’s going to last. If a device can survive Nokia’s vigorous physical lab tests, there’s a good chance it’ll survive whatever you throw at it.

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Before any device is launched, Nokia sends it to the test labs to be bashed, twisted, dropped, drenched, baked and shaken to simulate as closely as it can certain real-world situations.

In the video above we watch several Nokia phones, which include a Nokia Asha 501, Nokia 105 and a Nokia Asha 210, put through some hard-core tests.

The tumbler rotates continuously for several hours with the phone inside, giving the phone countless knocks in every way possible. Phones are dropped, rather forcefully, onto a steel floor several hundred times. And, Nokia phones are placed inside a container of fine rock dust and iron filings and shaken.

If anything fails during these tests, it’s back to the drawing board to make sure it passes next time. The same can be said about the beautiful design; if the tests also ruin the aesthetics, the phone won’t pass. Only once all the tests have been passed does a Nokia device make it to market.

Nokia understands that you want a phone that lasts more than a few months, a year and beyond. You want a phone that’s reliable and one that continues to function as well, and look as good, as the day you first bought it.

While this applies to all of Nokia’s phones, getting this right on the more affordable range of handsets is essential, particularly with phones such as the Nokia 105 where it’s built to last even in dusty, hot environments.

The video concludes with:

“You put your trust in our hands. What we put in yours has to match.”