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May 18, 2015

India, say hello to Lumia 540

Starting today, the power-packed and affordable Microsoft Lumia 540 Dual SIM is available in India.


With its sleek design and stylish appearance, the Microsoft Lumia 540 delivers high-end performance at a price that won’t break the bank. And if you live in India, you can now purchase the Lumia 540 Dual SIM with a best-buy price of INR 10,199 in a Microsoft store and other specialty retailers near you.

There’s also a special incentive for Airtel customers: Those folks will get double the data on their current package free for two months if they purchase the Lumia 540. Further sweetening the deal is cash back* of INR 1,000 from Paytm, India’s largest mobile payments service, and INR 800 from Olacabs.


The Lumia 540’s features include a 1.2 GHz quad-core Qualcomm Snapdragon 200 processor, 1 GB of RAM, a 5-inch HD display and a front-facing 5-megapixel, wide-angle camera.  The phone can also help you stay productive on the go with Microsoft services such as Skype, OneNote and Office.

And of course, the Lumia 540 comes with the latest Windows Phone 8.1 operating system and can be upgraded to Windows 10 when it’s available later this year.

“We are focused on redefining the future of smart devices and continue to invest towards delivering truly compelling experiences to consumers,” said Ajey Mehta, managing director, Nokia India Sales Pvt Ltd., a subsidiary of Microsoft Mobile Oy. 

The Lumia 540 Dual SIM has been designed as the perfect smartphone for a younger audience who wants to get more done on the go and stay up to date with their social circles. With the Lumia 540 Dual SIM, we’ve made it possible to deliver a smartphone with strong design and technology credentials that is also fun to use, and incredible value for money.”

The phone is available in glossy cyan, orange, white and matte black, and will become available in more countries over the coming months.

For more information about the Lumia 540, read our launch story here. Please join us in welcoming Lumia 540 Dual SIM to the Lumia family!

Want a Lumia 540 before anyone else? Since May is celebrated as National Photo Month, put your Lumia Camera to full use and share your best photo in the comments section that captures a “moment in time.” You may just win a special prize!

* Cashback of recharges (Rs. 200 per transaction) will be via the Paytm app every month for 5 months. Cashback of recharges (for Rs.200 cashback per transaction) will be via Ola money for the first four recharges of Rs.500 or higher