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December 17, 2013

Opportunities for app builders this holiday season

We expect this holiday season to be especially strong for the Windows Store and Windows Phone Store. There’s an amazing selection of great tablets, phones, and PCs on the market from many of our device partners. And with new Microsoft gift cards designed to encourage and enable users to discover and purchase apps on those devices, we’re forecasting over $100M to be available for consumers to buy apps and games this holiday season across 100 retailers in 41 markets.

It’s a great time to publish your apps, so don’t delay – we recommend that you submit your apps as soon as possible so that they’re available for customers during the holiday season. For more info about the new opportunities for Windows and Windows Phone app builders, and some tips on how to make your apps stand out, check out Todd Brix’s post on the Windows Phone Developer Blog.