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January 27, 2017

ICYMI – Campaign APIs, desktop app magic and improved analytics

Developers, developers, developers!

We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week.

Windows Developers Day – Creators Update

Only a few days left to RSVP for the upcoming Windows Developers Day – Creators Update. You definitely don’t want to miss this event! Click the below tweet to find out how to RSVP and see a schedule of the sessions.

Campaign APIs for the Windows Store

We are very excited to announce the release of campaign APIs for the Windows Store. Using these REST APIs, media agencies can promote apps and manage their ad campaigns easily. ‘Promote your App’ is a feature within DevCenter that allows you to create ad campaigns for your apps to grow your audience and engage with them. Using ‘Promote your App,’ you can leverage advanced targeting capabilities and use our popular ad templates to advertise your apps among Windows users.

Calling Windows 10 APIs from a Desktop App

So here’s a question that generates a lot of confusion. Can PC software written in WPF, WinForms or MFC access the Windows 10 APIs used by the Universal Windows Platform (UWP)?

The answer is yes. There are some exceptions to this rule (and we’ll go over how to find them), but in general you can access the Windows 10 APIs. Or put a different way, there are no secret APIs being kept away from Windows developers.

Windows Store Analytics Updates

The team has enabled two new features that will simplify reporting even further: the Windows Store Analytics API set for both Advertising Performance Reporting and App Promotion Performance Reporting.

The Windows team would love to hear your feedback. Please keep the feedback coming using our Windows Developer UserVoice site. If you have a direct bug, please use the Windows Feedback tool built directly into Windows 10.