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October 30, 2017

Microsoft Store app and game submission deadlines for the holiday season

Every year the Microsoft Store sees an increase in the number of customers downloading and purchasing content during the holiday season. During the holiday months of 2016, the Microsoft Store saw more than a 30% increase in the number of downloads when compared to the rest of the year.

To take advantage of the holiday momentum, you’ll want to update or submit your app or game no later than November 14th for Thanksgiving (US) and December 14th for the Christmas holiday. You can see the full list of submission deadlines below. Updating or submitting your app early ensures that they will be available during the holiday season!


Submission deadline for app publishing for these holidays


Thanksgiving Thursday, Nov 23

Friday, Nov 24

Tuesday, Nov 14
Christmas Monday, Dec 25

Tuesday, Dec 26

Thursday, Dec 14
New Year’s Monday, Jan 1 Monday, Dec 18