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September 14, 2007

The era of Quad-Core is upon us!

On Monday, Nick and I flew out to San Francisco to attend AMD’s Premiere Event announcing their quad-core Opteron processor. With Intel’s quad-core hardware and now AMD moving full speed ahead – the era of quad-core processing is here!

Prior to the event, we met up with Featured Community members Michael Reyes, John Obeto, and Carlos Echenique to attend a blogger meet-up with some folks from AMD. Michael is from the website HardwareGeeks , John owns and runs the website SmallBizVista, and Carlos runs the website PlanetAMD64. I also had the huge pleasure of meeting Alessandro Perilli from the website Alessandro is one of the leading bloggers in blogging on virtualization technology on the web.

At the blogger meet-up, we were all surprised by a visit from AMD’s CEO Hector Ruiz.


At the Herbst International Exhibit Hall, AMD had several demo stations set up for folks to play with quad-core PCs. Nick had a chance to play Midway’s upcoming game Stranglehold powered by AMD’s Phenom quad-core processor. AMD had several different demo stations including one demoing some very impressive video-editing capabilities.


Later, we were all bused over to the Letterman Digital Arts Center for the launch event. The Letterman Digital Arts Center was created by George Lucas and LucasFilm on the grounds of the Presidio. The Letterman Digital Arts Center houses many of the LucasFilm divisions (such as ILM) and is a state-of-the-art digital entertainment facility. When arriving, we knew right away we were at a LucasFilm facility as we were greeted by some familiar faces:


We then made our way into the Letterman Digital Arts Center where we were directed into their 298-seat, state-of-the-art, THX-certified screening room equipped for digital projection. It was a very impressive theater room. The event kicked off with AMD’s Hector Ruiz announcing the Opteron quad-core processor and then introducing LucasFilm producer Rick McCallum to talk about LucasFilm’s partnership with AMD.

Rick showcased a really neat video of the special effects ILM did for the movie Transformers. Take a look at the video:

Video: AMD Barcelona Launch: ILM Video

Overall, I shot over 9GB of HD video footage from the event. Using Windows Movie Maker, I spliced the video into segments and uploaded the special effects video above to Soapbox. If I had a quad-core processor, editing and rendering video such as my HD footage would be quite a bit faster and more efficient. Quad-core processors will offer quite a bit of advantage to Windows Vista users as they hit the market as they will enable the user to do much more with digital video, sound, and even games.

Special thanks to AMD for having us out for the event.