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July 14, 2009

Get Ready; Windows Marketplace for Mobile Offers Millions of Potential New Customers

My name is Todd Brix and I am the Senior Director for Mobile Platform Services Product Management at Microsoft. I am on site at Microsoft’s Worldwide Partner Conference in New Orleans to talk about Windows Marketplace for Mobile and the terrific opportunity it represents for developers and partners. Given the enthusiasm we’ve seen around Windows Marketplace since we announced it earlier this year, I’m excited to have this opportunity to provide an update and hopefully address some of the feedback we’ve received.In terms of milestones, I’m pleased to report that Windows Marketplace is on schedule to open for submissions in 29 supported countries* on July 27th. We’re already working with a wide range of leading developers for both business and consumer applications and will soon be able to make available a new wave of applications that will be ready for download when Windows Marketplace launches with Windows Mobile 6.5 in the fall. To make things a little more interesting, later this month we’ll also be announcing the details of a developer contest that will kick off at launch.

We’re working hard to create a new experience for mobile users and developers alike; where users can easily discover and confidently purchase and download applications for work, life or play and developers feel good about the submission process and are able to reach a new market for their mobile applications. In fact, we’re announcing today that by the end of 2009 Windows Marketplace will also be available to Windows Mobile 6.0 and 6.1 devices. This means that developers will have an opportunity to reach more than 30 million Windows Mobile devices. To help those millions of business users find what they’re looking for, we’re also unveiling the Windows Marketplace Business Center; a category in Windows Marketplace that will contain mobile business applications across several common industries and line of business functions from leading companies that include Avanade UK, Formotus, Ilium Software, Pyxis Mobile and WebIS. Business Center is another way for our partners to differentiate themselves and showcase their business applications, while making it easier for users to locate and purchase the latest mobile business tools.

(sample view of Windows Marketplace Business Center, subject to change.)

To recap the Windows Marketplace for Mobile announcements at Worldwide Partner Conference:

Application Submission Opens on July 27th: Windows Marketplace will open for application submissions from 29 supported countries July 27.

Windows Mobile 6.0 and 6.1 Support: Windows Marketplace will be available for Windows Mobile 6.0 and 6.1 by the end of 2009 (in addition to Windows Mobile 6.5 at launch in the fall).

Business Center: Windows Marketplace will feature a “Business Center” category for business applications.

Developer Contest: Microsoft will be disclosing the details of a Windows Marketplace developer contest on July 27.

I’ll be on site at the Worldwide Partner Conference today talking to partners and presenting our Windows Marketplace strategy and even offering a brief demonstration on the main stage on Wednesday morning. Throughout the event, I’ll be gathering feedback and doing my best to drive registration and application submissions for July 27th. My team and I are eager to get your feedback and will do our best to address your comments and questions in the days and weeks ahead.

You can also view my video post here on Channel 9.

*29 Supported Countries/Regions: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong SAR, India, Ireland, Italy, Japan, Luxembourg, Mexico, New Zealand, Netherlands, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States.

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