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December 22, 2009

Michaels Top 10 Mobile Apps: 4 – Microsoft Tag

In the number 4 slot for Michael’s Top 10 Mobile Apps countdown is a very cool application that brings a wealth of possibilities to events, the travel industry, and more. Microsoft Tag is a slick application that “transforms everyday things in the real world into live links to online information and entertainment.

From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!

All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways.”

With Tag:

  • Makes offline media (print ads, billboards, posters, television) and physical objects (product packages, storefronts, T-shirts, museum exhibits) interactive.
  • Dream up your scenario; engage with your audience in real time, in the real world; and know how successful you were.
  • Remember what you saw, and share it with friends.

You can grab a copy of the Microsoft Tag for Windows Phone from the Windows Marketplace for Mobile.

Michael Gannotti is a Technology Specialist for the Microsoft Corporation and the author of the blog SocialMedia Talk. You can also find him on Facebook and Twitter.

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