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March 30, 2010

Forrester: Windows 7 Early Adopters Were Satisfied Upgraders

Yesterday, Forrester’s JP Gownder published a blog post highlighting some data from two new reports on Windows 7 adoption and satisfaction. The reports show that by the end of 2009, a strong majority of US consumers were aware of Windows 7. Windows 7 hit the market at the end of October so it’s pretty great to see that within just 2 months after launch a large portion of US consumers knew about Windows 7. Forrester also found that consumers who adopted Windows 7 in Q4 were generally very satisfied with their Windows 7 PCs.

And finally, another interesting finding was around upgrades. People move to a new OS one of two ways: either by buying a new PC or upgrading an existing PC. In the past, most people simply purchased a new PC to get a new version of Windows. With Windows 7, the data in the reports show that upgrading existing PCs was a much stronger trend with Windows 7. In the end, the reports show that early adopters who upgraded to Windows 7 were quite satisfied. Exciting to see the progress!