We know Internet Explorer 8 helps you stay safe while surfing the web with great features like the SmartScreen Filter which helps block malicious downloads and websites. My colleagues in Microsoft Spain have found a pretty creative way of talking about this with their new “Yoda” campaign. Using the character from Star Wars, they have launched an online campaign designed to highlight staying safe online with Internet Explorer 8. Yoda represents the “bright side” – or the Force – of the Internet that embodies Internet Explorer 8. Yoda (IE8) helps users stay away from the “Dark Side” of the Internet by keeping them protected against identity theft, cross-site scripting attacks, phishing attempts, and malware.
Visitors who visit the campaign site and are not using Internet Explorer 8 get alerted by Yoda that they are at risk and should download Internet Explorer 8 to stay safe against the “Dark Side”. The campaign website also has a ton of information on Internet Explorer 8 including how it keeps people protected, Internet Explorer browser add-ons, contests, social media downloads, and more!
The Spanish version of Gizmodo has some fun participating in the campaign – read about their experience!
And the team in Spain are clearly having fun too, and have taken the campaign to heart.
If you live in Spain, check out this campaign. If you don’t live in Spain, still check out this campaign as it’s a fun and creative way (using Star Wars) at looking at the brighter side of the Internet versus the “Dark Side”.
May the Force be with you…