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March 21, 2012

Windows Phone arrives in China; First phone on sale today

China here we come.

The HTC Eternity goes on sale today in China. The unlocked phone is the first of many Windows Phone handsets headed for China this year.

HTC announced Wednesday that they’ve started selling the first Windows Phone in the country. The HTC Eternity (codename) is an unlocked or “open market” handset with a 4.7-inch screen, front- and rear-facing cameras, and comes stocked with a slew of popular Chinese apps. It’s also the first of many great Windows Phone handsets headed for China from Nokia and other phone makers this year. So stay tuned.

To mark the arrival of Windows Phone, Microsoft China held an event in Beijing for press and phone industry executives Wednesday to show off the Chinese-language interface. If you’re curious, here are a few shots (shown in a generic handset) providing a taste of Windows Phone in simplified Chinese. The software also supports traditional Chinese.

Our engineering and design teams really sweated the details, working hard to create a version of the software that both showcases the inherent beauty of Chinese characters and excites Chinese customers. We can’t wait until they get their hands on it. What do you think?

Windows Phone shown in simplified Chinese.

Windows Phone shown in simplified Chinese.Windows Phone shown in simplified Chinese.

UPDATE: There’s been a little confusion about the name of HTC’s new Windows Phone.  The official Chinese name is the HTC凯 旋X310e, which means “triumph” or “victory” when translated.  It has no official English name. “Eternity” is the phone’s code name.