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February 28, 2016

New Ads Celebrate how Windows 10 Devices, Surface Book and Surface Pro 4 Do More – Just Like You

Today, we’re excited to share a new advertising campaign for Windows 10, Surface Book, and Surface Pro 4 just unveiled during the Academy Awards pre-show, designed to showcase how “Windows 10 PCs do more, just like you”. Highlighting features like Cortana, Windows Hello, Microsoft Edge, Ink and more, the ads show how Windows 10 can help you be more productive, with the fastest and most versatile PCs, including Surface Book and Surface Pro 4.

Best of all, the campaign is accompanied by a range of special offers for incredible Windows 10 PCs, including up to $200 off select PCs from top partners like HP, Dell and Lenovo.

The first ad in the campaign features The Bug Chicks, Kristie Reddick, M.S. and Jessica Honaker, M.S. – entomologists from Texas A&M University.

The Bug Chicks are great examples of doing more – they focus on teaching about the incredible world of insects, spiders and their relatives and use them as a vehicle to talk about other topics like educational potential and career options. Their quirky videos and live presentations are designed to encourage students to overcome their fears, get into science and explore the natural world.