With Internet Explorer 10 – Pulse comes to the Web

Today, we’re excited to share the award-winning news application, Pulse, is coming to the web. Check it out at http://www.pulse.me.

Pulse started as a beautiful app which pulls content from thousands of news sources and blogs bringing together a customized view of your favorite content in one stunning experience. The success of the app was, and continues to be, phenomenal. Today, Pulse takes the next step.

With Internet Explorer and HTML5 that beautiful app experience has come to the web – all without compromising the performance, or the award winning UI. And because IE10 and Windows 8 are perfect for touch – the Pulse touch experience on a Windows 8 device surpasses anything you can do on today’s tablet.

The Pulse site is part of an exciting new trend we’re seeing: companies that have built successful apps are looking to expand their reach even more through the web, without compromising the experience their customers have grown to love. Tapping into the capabilities of a modern browser, like IE10, and advancements in web standards, companies like Pulse are able to provide users with an experience that meets, and may even exceed, what is possible in an app. Check it out:

Thanks to the developers at Pulse, Pixel Lab and IE10, Pulse is a beautiful site. Because it is built in HTML5, of course it works great with any modern browser, but what sets the Pulse experience apart is the touch experience in IE10 on Windows 8. Windows 8 Release Preview with IE10 is currently available here.

Perfect for “modern” touch: To date, touch in a browser environment has been pretty limited. Basic swipe and tap commands are really it, constrained by a browser platform that essentially only supports elementary gestures. The net result is touch has become second class citizen when you browse the web on your favorite device.

IE10 changes all that. IE10 is an entirely new browser that is built for Windows 8 and is perfect for touch browsing. It’s not just crazy fast and fluid, but because of advanced touch capabilities, IE10 brings sites like Pulse to life in ways that was previously not thought possible in a browser.

When building IE10, we made improvements to the overall performance of our JavaScript engine, allowing sites — such as Pulse — to just fly. Pinching the Pulse home screen will result in the entire page resizing fluidly to add content. A “stick-to-your-finger” experience with every swipe, loading the next news article in the queue. Additionally, on touch PCs and tablets, IE10 allows a two finger side-swipe to bring your reading pane into view, giving Pulse users an easy and fluid access to the content they care about (something their app doesn’t even do).

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Pulse CEO Akshay Kothari understood the opportunity of the web but also knew they couldn’t compromise their experience. Pulse has more than 15 million users who read upwards of 250 million stories each month.

“Our main concern was that we might lose quality,” said Kothari. “After speaking with the team at Pixel Lab, we quickly realized Internet Explorer 10 was a game changer for the web and could deliver an unbelievable experience for our customers. Not only did the web experience match the quality of our mobile app— some aspects of it end up being more intuitive and beautiful than any app we’ve created so far!”

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The combination of IE10’s chromeless UI that dedicates the entire screen to your site, along with the fast and fluid touch experience makes Pulse on IE10 more dynamic, rich and beautiful than the original app.

We are thrilled that we got to work with Pulse and the developer gurus at Pixel Lab to bring the Pulse site to millions around the world. We’ve built a browser to power the next generation of web experiences, giving customers a great experience – whether in an app or on the Web.

For more information on how Pixel Lab teamed up with Pulse, check out the behind the scenes technical tear-down. To hear more from the team at Pulse, check out their blog. And for you enthusiasts, we encourage you to download the Windows 8 Release Preview which comes with a pre-release version of IE10.

Ryan Gavin

General Manager Internet Explorer