UPDATE 10/26: After reviewing an early version of Family Guy Presents: Seth & Alex’s Almost Live Comedy Show, it became clear that the content was not a good fit for the Windows brand. So we are no longer sponsoring the show. However, we continue to have a good partnership with FOX including both Seth MacFarlane and Alex Borstein, and are working with them in other areas. We are still working together with FOX in other areas including reaching out to college students on campuses across the U.S.
Yesterday, we announced a marketing collaboration with FOX that will showcase Windows 7 launching October 22nd.
Windows 7 will be the exclusive sponsor of an upcoming TV show from Seth MacFarlane called Family Guy Presents: Seth & Alex’s Almost Live Comedy Show (working title) which will air Sunday November 8th at 8:30 p.m. (EST and PST). Seth is the creator of “Family Guy,” “American Dad” and “The Cleveland Show.” It with star both Seth and his “Family Guy” co-star Alex Borestein (she does the voice of “Lois” among many other characters in case you were wondering). The show will air “commercial-free” instead featuring unique Windows 7-branded programming that blends seamlessly into the show. Seth and Alex teamed up with us here at Microsoft, Universal McCann and Crispin, Porter + Bogusky to come up with Windows 7 branded integrations within the show.
To celebrate this awesome collaboration with FOX, the Windows Outreach Team will be doing a giveaway as part of their ongoing #WinWin7 Contest on Twitter for exclusive tickets to see the taping of Family Guy Presents: Seth & Alex’s Almost Live Comedy Show in Los Angeles this Friday starting at 3:30pm.
As a huge Family Guy fan, I’m stoked to see this collaboration air on TV on November 8th. And to those who win tickets to watch the taping, I will be jealous.
Side tidbit – to fellow Star Trek fans out there: Did you know Seth McFarlane did a small stint on Star Trek: Enterprise?
On top of sponsoring Family Guy Presents: Seth & Alex’s Almost Live Comedy Show, we are also working together with FOX to reach out to more than 4.3 million college students on campuses across the United States. The 12 week tour will give students a chance to try Windows 7 as well as enjoy customized entertainment created by FOX Licensing and Merchandising such as customized “Family Guy” content. That’s rad 😉