Skip to main content
May 6, 2013

Windows 8 at 6 months: Q&A with Tami Reller

Back in January, Tami Reller, our Chief Marketing Officer and Chief Financial Officer, joined me in a Q&A to provide an update on progress since the launch of Windows 8. Here we are now just past six months from general availability, so we thought it would be fitting to provide another update.


Brandon LeBlanc: It’s been several months since we announced that 60 million licenses of Windows 8 had been sold since general availability. Where are we now?

Tami Reller: We recently surpassed the 100 million licenses sold mark for Windows 8. This number includes Windows licenses that ship on a new tablet or PC, as well as upgrades to Windows 8. This is up from the 60 million license number we provided in January. We’ve also seen the number of certified devices for Windows 8 and Windows RT grow to 2,400 devices, and we’re seeing more and more touch devices in the mix.

As we talked about in our last Q&A, Windows 8 is a big, ambitious change. While we realize that change takes time, we feel good about the progress since launch, including what we’ve been able to accomplish with the ecosystem and customer reaction to the new PCs and tablets that are available now or will soon come to market.

Brandon LeBlanc: There’s been a recurring theme talking about the PC’s demise. What’s your take on that?

Tami Reller: The PC is very much alive and increasingly mobile. The PC is also part of a much broader device market of tablets and PCs. Windows 8 was built to fully participate in this broader and increasingly mobile device market. The PC part of the market is rapidly evolving to include new convertible devices and amazing new touch laptops, and all-in-ones. These new PCs are hitting the market now and into the Back-to-School season, and they are more affordable than ever.

Brandon LeBlanc: There’s been a lot of speculation about Windows Blue. What can you tell me about it?

Tami Reller: Windows Blue is a codename for an update that will be available later this year, building on the bold vision set forward with Windows 8 to deliver the next generation of tablets and PCs. It will deliver the latest new innovations across an increasingly broad array of form factors of all sizes, display, battery life and performance, while creating new opportunities for our ecosystem. It will provide more options for businesses, and give consumers more options for work and play. The Windows Blue update is also an opportunity for us to respond to the customer feedback that we’ve been closely listening to since the launch of Windows 8 and Windows RT. From a company-wide perspective, Windows Blue is part of a broader effort to advance our devices and services for Microsoft.

Brandon LeBlanc: Last time we talked about the Windows Store and momentum you were seeing there.  Will you update our readers on progress?

Tami Reller: Apps momentum has been steady as the number of apps in the Windows Store has increased 6x since launch. Comparatively, that’s already passed what iOS had in store, in its first year of app development. We’ve also surpassed 250 million Store apps downloaded in the first six months, and almost 90% of our app catalog has been downloaded every month. 

Additionally, we’ve delivered hundreds of updates to first party apps (apps from Microsoft), including a major update for Mail, People and Calendar. We also updated IE10 so that Flash works by default, which makes it easier for people to enjoy all of the rich content on the sites they love. And the Bing Team updated their apps as well. This, combined with the touch capabilities of Internet Explorer 10, delivers a much more immersive web experience than what’s possible on other devices.

Brandon LeBlanc: And we’re also seeing good momentum with our services like SkyDrive and, right?

Tami Reller: That’s right. Earlier today, we announced that we now have more than 250 million people using SkyDrive. We also continue to add exciting features to our new personal email service,, including the recent announcement about integration with Skype – starting in the UK immediately, in the U.S. and Germany in the coming weeks, and worldwide availability in the coming months. It’s also worth noting that we have already completed the update to for all of our Hotmail customers, much earlier than our original estimate of later this summer. We already have 400 million active accounts.

And key to the experience behind all of these great services and apps is having a Microsoft account, of which we now have over 700 million active accounts.


Special thanks to Tami for taking the time to answer questions about where we are with Windows 8 and what’s coming next. We are excited to see the steady momentum in the product and in the ecosystem and look forward to the coming months.